26th July 2010
Quote
Helvetica is a product of the times because it is a deconstruction of pretense. In previous centuries the most popular fonts were those that exhibited fine detail and evident craftsmanship, and those were a reflection of the culture in which they were made. Helvetica’s success lies in its versatility of uses for a culture where people are bombarded by many different and competing images and styles.
— Ned Shalanski in Kristen Scharold,
Architecture of Type, interview with Shalanski and Ellice Lee, Wunderkammer Magazine, April 19, 2009
Tagged: aesthetic imperativedesigninstitutionalizedvive le resistance
